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You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business. By virtue of visiting this site or interacting with any portion of this site, you agree that you're fully responsible for the investments you make and any outcomes that may result. SIGN IN Badges Chapter 8 How One Pillow Manufacturer Is Putting Amazon Fraudsters to Bed, One Scammer at a Time   MODULE W14: Optimizing Sales One deep problem involved finding a way to work with a major wireless provider to deliver on the vision of buying a book and starting to read it in 60 seconds - from anywhere. Two of the big cellular networks turned Narsi down. Another one was interested. "We wanted to ship a million Kindles," Narsi says. "We needed a million telephone numbers. Each device needs a unique telephone number because that's the only way the devices are maintained. The wireless company was like, 'Are you nuts? 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