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You can do this for almost every product but you won’t always be able to improve a product for a variety of reasons.  It is a good idea to do this research on any product that you are considering selling because it might give you that advantage you need to become the authority within this niche. Evergreen content. Which parts of your book will people still love and want to discover five years from now? Take that content, and repackage it for a variety of different mediums: blogs (highly visual), Pinterest (visual quotes), Youtube (quality video), Slideshare… Then direct all that traffic to your landing pages, or Amazon. And man oh man, I can’t begin to tell you how great Slideshare is for promoting books... Check out how Ryan Holiday uses it to market his work: I am already thinking about going through the whole publishing, copywriting, and editing process. Products are new and private label. 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