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The Land Rush Technique (Bulk orders). The second time I got to market a book was when the expanded version of The 4-Hour Workweek came out. Tim said some of the media he had planned fell through, and we needed to come up with a Plan B. What we came up with not only landed The 4HWW at #4 on the New York Times bestseller list, it also laid the groundwork for a massively effective promotion we did the following year. This technique (called “The Land Rush”) basically means Related Questions 4.2 out of 5 stars 756 Why we like it as a gift: The Fitbit Ionic has a new fitness coach that can guide you through workouts on the wrist. The watch’s heart rate sensor, unlike those found on rivals, also includes a relative SpO2 sensor that tracks oxygen levels in the blood over time. 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