The new Echo Spot is Amazon's mashup of the deluxe Show and the entry-level Dot. It combines the Dot's hockey puck aesthetic and low-power output to the Show's video capabilities, while meeting at about the halfway point on price. Its front-facing camera can be used to make video calls, which can be initiated through the touchscreen or Alexa, and capture intermittent photos or a live feed of video. (The Spot can also place and receive non-video calls.) And like the Dot, you can connect the Spot to an existing speaker setup via Bluetooth or auxiliary cord. As for the display, its round shape should be OK for video calls and displaying some types of information but may be awkward for others; Amazon has confirmed that it will support Prime Video streaming. 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One reason why Walmart has been relatively successful is because they have a similar, already established distribution center network that allows them to get to consumers quickly. They could try to also integrate stores and online better. I think a lot of what we find would apply to other large chains that try to enter the online market. I think it’s maybe less applicable, but what was interesting to us was to think about what that might mean for smaller online retailers. A lot of the original Walmart debate was about what it does to localities and mom-and-pop stores. In many ways, these recent developments mirror some of those patterns in online markets now. I wouldn’t say necessarily that there are many lessons to be drawn for the smaller retailer, but I think it’s just one explanation for why the smaller retailers are struggling to compete against a company like Amazon. Great niches list you have there. I will definitely note them down :). 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