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It is not vital to be able to improve upon a product but it will make it easier to have success selling it.
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When it comes time to develop your own products, the customer gripes about your competitor’s products should serve as inspiration for how your products should work and function – allowing you to outperform the competition.
Lecture 9: Amazon's Product Detail Page Policies (6:00) The description of your book is what gets people to BUY the book. It’s the squeeze page, the sales pitch, that converts an interested prospect into a paid customer. You need to invest a lot of time nailing this part because it’s really important. As Tim said in this post:
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