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Effectively, it is a "best sellers list" for the millions of products stocked by Amazon.[116] While the ASR has no direct effect on the sales of a product, it is used by Amazon to determine which products to include in its best-sellers lists.[116] Products that appear in these lists enjoy additional exposure on the Amazon website and this may lead to an increase in sales. In particular, products that experience large jumps (up or down) in their sales ranks may be included within Amazon's lists of "movers and shakers"; such a listing provides additional exposure that might lead to an increase in sales.[117] For competitive reasons, Amazon does not release actual sales figures to the public. 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